The Marketing MMO

 Posted by (Visited 10735 times)  Game talk
Jul 072006
 

Another entrant into the social online space sweepstakes: NightLife Interactive Gaming, yet another club-themed space, aimed primarily at women. (The old club-operation adage: “get the women in the door, and the men will follow.”) The thing that caught my eye about this one, however, was their overall approach:

And as you might guess–with a game being developed by a marketing firm–there’s another objective, at least for the game’s makers. In Touch has filed a patent application for a form of “seamless,” in-game product placement that lets players click on items and receive an e-mail from the advertiser, with no interruption in the game.

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15,000,000,000,000

 Posted by (Visited 12244 times)  Game talk
Jul 062006
 

That’s a lot of gold pieces. Gold pieces deleted from UO, that is. Apparently some sort of exploit involving large checks.

It’ll be interesting to see what happens to the economy with this action. The currency was presumably being hoarded for some reason (else it’d be in smaller denominations than 1,000,000 checks? Or not… see below), so it was largely illiquid. But presumably some amount of this cash was then getting broken up for use on the in-game markets.

It looks like 10,000,000 goes for around $14 these days on eBay. So this was a police action removing $1.5m dollars. Edit: I forgot to multiply by $14. Oops. I guess that puts it at $21,000,000. Good catch, Amaranthar!

And a quick scan of the top auctions seems to show that 10m is the smallest typical amount purchased — all of a sudden checks for 1,000,000gp don’t seem extravagant — they seem like dollar bills.

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