Here’s my live notes from Rob Pardo’s keynote at the Austin Game Conference.

Rich Vogel intro: WoW is now a global brand, approaching a billion dollars in revenue and at 7m paying users. Rob Pardo was lead designer of Starcraft and is now VP of Design at Blizzard.

What Really matters: how Blizzard Game philosophy translates into World of Warcraft

We have a set of core philosophies, and I will talk about how we apply them to WoW.
We have a lot of mantras: “concentrated coolness,” “easy to learn, hard to master,” etc. With many designers it’s important to have those shared values.
Continue reading »