HBR on VWs

 Posted by (Visited 4271 times)  Game talk
Oct 112006
 

FWIW, IMHO I need more acronyms in this post.

In any case, Paul Hemp, Senior Editor over at the Harvard Business Review, let me know that there’s an article entitled Are You Ready for E-tailing 2.0? up for free for the next month. It’s interesting speculation regarding whether more and more traditional retail presences will move into virtual worlds.

Myself, I tend to think that we have a ways to go before this is widespread — and when it hits, is it ore likely to be retailers within virtual worlds, or retailers running virtual worlds?

  6 Responses to “HBR on VWs”

  1. Morgan Ramsay says:
    October 11, 2006 at 3:26 pm

    Old news. Read the article a month ago! šŸ˜‰

    As the experience becomes more realistic, there will be a return to the ā€œsocial and recreational aspect of shopping,ā€ a crucial element of bricks-and-mortar retailing that was lost when retailers went online, says Bob Moore, a sociologist at the Palo Alto Research Center who studies virtual human interactions.

    That’s the crux of the article. I think Paul was emphasizing the return of the social shopping experience more than the coming of more once-traditional retailers.

  2. Faith says:
    October 11, 2006 at 4:54 pm

    […] Comments […]

  3. Andy Havens says:
    October 11, 2006 at 6:55 pm

    I am Way 2.0 Tired 2.0 of Everything 2.0.

    I did, however, note the Wired article about how you can now get a real, live 3D model of your SL avatar (or anything else in SL) “printed.”

    Would that be lautriv hself?

  4. IQpierce says:
    October 12, 2006 at 1:16 pm

    “E-tailing 2.0”?

    Surfing MySpace for hot chicks?

  5. magicback (frank) says:
    October 12, 2006 at 6:20 pm

    Ooo, I just typed out a net Web 2.0 business idea that is based on pre-ordering and pre-booking as a lark. But on second thought it’s quite neat.

    Surfing MySpace for hot chicks is right šŸ™‚

  6. Brian says:
    October 14, 2006 at 7:13 pm

    When I worked for There, back in, christ, 1999? a component of the business plan was actually geared towards retailers buying space in their world and building virtual atrractions around their product. e.g. building a track and field space + game for Nike shoes, etc. It’s been a long running thought, apparently, but it still seems a way off.

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