Virtual Worlds 2007
Just got this email announcement for VW2007. Alas, I won’t be there (I have a prior commitment for ETech — I’ll post about that when the details are final) but Areae will have John Donham there. 🙂
Virtual Worlds Conference – email update – February 2, 2007 Virtual Worlds Conference takes place March 28 – 29, 2007 at the Museum of Jewish Heritage in New York City.
1. Keynote address by Matt Bostwick, SVP, Franchise Development at MTV Music Group
2. Featured Speakers Announced
3. A Thank You to VW 2007 Sponsors
4 Early Registration Ends February 23rd – Save $400
1. Keynote address by Matt Bostwick, SVP, Franchise Development at MTV Music Group
Matt Bostwick, SVP, Franchise Development at MTV Music Group will deliver the day one keynote address on Wednesday, March 28, 2007 in New York City. Bostwick leads the team responsible for Virtual Laguna Beach and Virtual Hills, which have earned acclaim in the media/entertainment industry for creating environments where viewers can live out the story arcs and programming they see on-air.
The platforms combine television, 2D web and 3D virtual communities in one integrated system and are also helping define next-generation media and advertising models. Other virtual worlds under development include: a global music-based experience that will unite music lovers worldwide; and LogoWorld, the ultimate exercise in user-generated content because it will be conceived from the ground up by members of the community.
Full schedule can be found at http://www.virtualworlds2007.com/schedule/
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2. Featured Speakers Announced
VW 2007 Featured Speakers Include:
John Bates, Evangelist, Entropia Universe
Christopher Barry, VP, Digital Media and Bus. Strategy, Sundance Channel
Matt Bostwick, SVP, Franchise Development, MTV Music Group
Betsy Book, Director of Product Management, Makena Technologies
Corey Bridges, VP Business Development, Multiverse
Chris Collins, Business Analyst, Linden Lab
John Donham, VP Production, Areae Inc.
Jeska Dzwigalski, Community Developer, Linden Lab
Joel Greenberg, Sr. Planner, GSD&M
Teemu Huuhtanen, President, N.A. & EVP Bus. Dev., Sulake Corp. Ltd.
Ben James, Communications Strategy Director, Rivers Run Red
Joe Laszlo, Analyst, Jupiterkagan
Tor Myhren, Exec. VP, Exec. Creative Director, Leo Burnett Detroit
Jerry Paffendorf, Futurist, Electric Sheep Company
Catherine Smith, Director of Marketing, Linden Lab
Reuben Steiger, CEO, Millions of Us
Jason Stoddard, Managing Partner, Interactive, Centric
Sibley Verbeck, CEO, The Electric Sheep Company
Greg Verdino, VP/Director of Emerging Channels, DIGITAS
Mark Wallace, Journalist, 3pointD.com
Michael Wilson, CEO, Makena Technologies
Linda Zimmer, MarCom:interactiveadditional speakers will be announced shortly
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3. VW 2007 Sponsors
We’d like to thank our sponsors without which this should would not be possible.
Lead Sponsor: Electric Sheep Company – http://www.electricsheepcompany.com/
Gold Sponsor: Second Life – http://secondlife.com/
Silver Sponsor: There.com – http://www.there.com/
Wire Service Sponsor: BusinessWire – http://www.businesswire.com/
Demo Table: Forterra Systems, Inc. – http://www.forterrainc.com/Additional sponsorships available
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Early Registration Ends February 23rd – Save $400
Online registration is open and attendees can save $400 by taking advantage of the earlybird registration – only $595 – until February 23, 2007. Registration information and conference details are available on to http://www.VirtualWorlds2007.com Register online directly at http://www.regonline.com/Checkin.asp?EventId=114651
7 Responses to “Virtual Worlds 2007”
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today is the last day of pre-registration for ETech I made the final decision not to attend. The combination of being too busy and really liking the feel of the $2k it would cost to go as it sits in my pocket was enough to forgo the possibility that Raph will do something interesting
to offer mixed reality event in person and in second life (Feedster on: secondlife) 02/04 07:05 Qotd: second life (Feedster on: secondlife) 02/04 07:00 Statistiques du blogue pour janvier 2007 (Feedster on: secondlife) 02/04 05:48 Virtual Worlds 2007 (Feedster on: entropia universe) 02/04 04:53 Entropia Universe ATM Cards Dropped (Feedster on: entropia universe) 02/04 02:10 Are You Ready for E-commerce 2.0? (Feedster on: entropia universe)
So, is this conference going to focus on real opportunities for marketing, or is it going to be a tool for the Linden press machine to try and convince Toyota that having 300 people (or whatever) interact with their in-world exhibit represents a marketing success?
I am heartened to see Timo from Habbo, and Matt Boswick speaking. I’m not so heartened to see that the greatest number of speakers come from Linden and their cronies (Electric Sheep, etc), who are all too happy to pump up the value of marketing in Second Life beyond all reason so that they can make a buck.
–matt
Actually, at this point, ESC, Anshe Chung, and so on have all diversified well beyond SL and Linden. ESC did the stuff for MTV, Anshe Chung does a lot of content creation for IMVU, and so on.
Matt, if anything, Linden Lab isn’t represented at a very high level at all, and isn’t listed as a sponsor.
It looks more like a vehicle for There and ESC branding and positioning than anything else.
I guess what my question would be, even having a conference like this in my own city, what the value-add would be for spending $595 to hear the same people I can read on blogs any day of the week.
?
Not to get off topic…
You know whats completely irritating? Most of these conferences (and I have/will buy tickets this year for 3 different conferences) do not have a category of tickets that are priced specifically for Start-ups/New Companies. It would be helpful, and benificial for the conference organizers long term to facilitate the presence of small companies/start-ups, and probably increase thier revenue through volume sales.
Its hard enough sqeezing blood out of turnips, but getting hit with high priced conference tickets, for something that may not have a huge return, just plain sucks.
I will say one thing for the GDC though, their tiered ticket structure is really something conference organizers in and out of the gaming industry could learn from.