The march of the branded worlds continues, as Lego taps NetDevil, makers of Auto Assault and Jumpgate, to create a virtual world about, well, Legos.
It should be interesting to contrast this to Roblox, which is, well, also an online block building environment.
BTW, I am here at GDC, and my schedule looks like hell. Constant meetings. We shall see how much blogging I manage to do. I did do an interview for f13 today, about the games biz and whatnot — and one for Business 2.0 about my laptop (hey, it’s for their “gear” section). Now I am off to dinner, which is another business meeting. I think I will barely get to go to any sessions. *sigh*