danah boyd gave a talk at Web2.0Expo that I thought made some great points.
The irony is this: while she gave her talk, the Twitter backchannel was being projected up behind her, where she could not see it. She was in fact in an attention battle with every Tweeter there. On top of that, she couldn’t see the audience, so her feedback channels on how she was doing — incredibly important to a speaker — were just completely broken. In other words, the backchannel had a better attention platform than the speaker did.
Unsurprisingly, the talk went poorly. danah’s dissection of it makes for compelling reading.
Her talk can be found in its entirety at “Streams of Content, Limited Attention: The Flow of Information through Social Media” — don’t rely on my simplified version: