VentureBeat is casting it as a dramatic pivot, but I am not sure it is. IMVU was always a social hangout, and what do people do when they hang out with friends? One of the things is play games.
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Second-tier graphic chatroom desperately seeks relevance. Turn-ons include steamy marketing campaigns, banning user-generated adult content, and confusing users. Looking for a flavor-of-the-month bandwagon to jump upon. Are you the overhyped trend of a lonely app’s dreams?
IMVU users always played games… but before these recent offerings they engaged solely in more freeform playground-style/roleplay types of games.
[…] This post was mentioned on Twitter by Raph Koster and Chad Austin, Enno Rehling. Enno Rehling said: RT @raphkoster: Blog post: IMVU adds games https://www.raphkoster.com/2010/09/21/imvu-adds-games/ […]