Talk of the Nation
When Nintendo unveiled their latest gaming system, the company wanted to appeal to non-traditional gamers. Their new video game console is designed to appeal not just to 20-something men, but also to women and baby boomers. The vice-president of Nintendo America talks about its latest, the Wii, and the future of the gaming industry.
Guests:
Lev Grossman, writes about tech industry for Time magazine
Perrin Kaplan, vice president of Nintendo America
Raph Koster, former creative officer for Sony Online Entertainment; author of the book, A Theory of Fun for Game Design
Source
The original NPR piece can be found here.