Sep 222008
 

Gamasutra has coverage of the other panel I was on at AGDC.

Finally, why did all of these developers leave their jobs at major MMO studios for the world of the web?

Koster’s response seemed to sum up a lot of the inspiration among developers who have come to love the web as a platform.

“It isn’t so much about the size of the market, though that’s important,” he said. “And it’s not even about the six year long [traditional MMO development cycle]. To me, it’s about the greater capacity for personal expression. There’s a great capacity to touch people. it was about empowering everybody. Working on the web now reminds me of working on the internet before the web was around, where it was much more community-driven and participatory and exciting and end users have their say. It feels like you can accomplish everything.”

AGDC08: Lane Merrifield, At Their Service

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Sep 152008
 

At Their Service: Making a Difference by Putting Players First
Lane Merrifield, Club Penguin

(liveblog)

Thank you for allowing me to be here, a huge honor. It wasn’t to omany years ago that I was just an avid fan dreaming of attending this conference. Going to try to keep it brief so we can have time for questions.

I had a few plane issues last night, landed at 4:30am, if i am slow, it’s not because I am Canadian.

Why would I fly to Austin to listen to someone talk about serving others? If we can truly learn how to put the player first, we will have better customer support, and we will build better games, stornger teams, and better businesses.

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Sep 152008
 

Measuring & Metrics: the Online Gaming Audience, Edward Hunter, Comscore

(these are just rough notes, not a liveblog transcript).

Gamers used to be 18-24 males, now there are online gamers in every demographic. Exponential increase in spend for advertising to reach the gamer. 9 out of ten calls to ComScore are about ads.

Metrics asked for:
– reach and frequency
– genre prefs by demographic
– market size
– demographics: ideal targets for a game
– exposure targets — how many did you reach, what is the kind & level of engagement? What actions do they take? (Do they interact with the ad or just see it there but focus more on the game?)
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