Continuing on the theme of massively multiplayer worlds that people don’t pay attention to, here’s a nice Boston Globe article about Webkinz. The gimmick here is that you buy a plush toy, and it comes with a login code for your virtual apartment, complete with a virtual pet version of the toy you bought. In fact, the toy is actually your subscription fee: each one you buy gives you access for a year.

Enough with the hype, you say. How about figures? Try 2.5m uniques in December.

Continue reading »