ExitReality Launches With Carl’s Jr Deal, and it looks like another attempt to commercialize VRML, much like several of the other projects we have seen over the last couple of years.
The comment thread is interesting precisely because of its mix of reactions:
This is really nice! Really love to check it out. It can turn any web page into 3D space? How can this be done? Amazing stuff!
to
I’d like one double failburger to go.
One commenter makes the point that has to be made about any plug-in based approach to the problem: what about adoption of the plug-in? Most people simply say no to all plug-in install requests. This is a significant challenge across the web — it takes really compelling content to drive adoption.
In any case, ExitReality seems to have some nice features that seem to rapidly be becoming de rigueur: HTML on a polygon, video on a polygon, etc. Not sure how they did the Burger Time emulation — Flash on a poly? Most interesting is the “install and automatically make a 3d space from your webpage” thing that is hinted at. It’s not that hard to do, really — pass in the URL to the world, and have the world scrape the page for assets to use — but it potentially makes a page a bit more compelling.
Edit: Apparently there’s a MySpace app as well, which connects to the branded worlds.