Virtual worlds in the ambient cloud

 Posted by (Visited 9467 times)  Game talk  Tagged with: , , , ,
Sep 102008
 

The Web is moving towards a user-centric experience. Whereas a few years ago, it was all about visiting destination sites, now it is about destination sites spitting out data that comes to you, via RSS. The attraction of things like Twitter or Facebook lies in the ambient information that flows out and about, and in your largely asynchronous, largely placeless, largely shallow updates on what your friends are doing. You come to know them deeply not by engaging deeply with them, but by building up pictures of lots of small actions they take.

Compare, for example, the destination-like IRC versus the ambient Twitter. Hardcore Twitter fans use it almost in realtime. They answer people, with their @fred syntax convention. They have a better history, perhaps, because they can search the stream in a way that IRC doesn’t really support. But more importantly, you follow Twitter by filtering it; it’s one big stream, and you take little bits of it out. It is as if IRC were all one channel, and you happened to build an aggregate channel of just the people talking that you wanted to hear.

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Casual games aren’t exploiting the long tail

 Posted by (Visited 7846 times)  Game talk  Tagged with: , , ,
Aug 062008
 

Forbes.com has an interesting article on the casual games bubble bursting, that mentions that the portals aren’t really exploiting the long tail. They’ve trained their customers to grab games from one of three genres only, and cycle stuff off the top so rapidly that a game with a six month ramp to success (such as Peggle) need massive marketing pushes in order to be profitable.

But the biggest problem facing casual game developers is the Web portals they depend on for the majority of their sales. Most developers provide their games to portals for free in exchange for the mass audience drawn in by a Big Fish Games or a PlayFirst. In exchange, portals receive a 30% to 40% cut of revenues. Since the casual game portals make the most cash off spikes in game sales, it behooves the portals to constantly feature new content. The best games are lucky to survive on a portal’s front page list for more than a month.

It goes to show that it’s easy to make a shelf-based, hit-driven business even in a long-tail sort of environment. The article comments that this situation could be fixed if the portals ran more like Amazon or Netflix, marketing their back catalog much more aggressively instead of only grabbing the latest. On the other hand, this may be tricky for games, which are so heavily driven by neophilia: playing old games is a tough sell often, because as the Theory of Fun tells us, if you’ve moved on from a game, it is probably not fun for you anymore.

In the long run, this isn’t good for the portals, as their smaller developers exit the market in search of more financially rewarding pastures. Social networks are mentioned — I think many of these developers are in for a shock as to how different an environment Facebook is from Big Fish.

Zynga gets money, buys Yoville

 Posted by (Visited 13368 times)  Game talk  Tagged with: , ,
Jul 232008
 

Zynga has raised a bunch of money to keep going after their target of building a network of more casual games — a sort of Internet version of a publisher. In fact, ex-EA Chief Creative Officer Bing Gordon has joined their board.

Zynga CEO Mark Pincus says:

He is super-involved in product strategy, brings the gaming DNA to us, and is an amazing CEO coach. He’s already stopped us from doing stupid things.

Like what?

Stupid things like build a PC downloadable MMO game that would cost anywhere from $5 million to $30 million, and would be free to play with virtual goods.

Meow. 😉 But hey, 1.6m daily users can’t be wrong. It’s a serious challenge to the status quo, an example of the mammals going after the dinosaurs. That said, Pincus also says that it’s likely that costs will rise and production values have to improve as more competition and richer experiences enter the arena.

They also picked up Yoville, the Facebook MMO that gets 150,000 daily uniques (see a video), with a 13% tie ratio (today’s stats) — just since May. Those are stats that again, most of the “mainstream” MMOs would love to have.

Some misc links

 Posted by (Visited 6008 times)  Game talk  Tagged with: , , , , ,
Jul 072008
 
  • Oh look, another 3d engine in Flash.
  • EA and Hasbro have gotten around to launching a legit Scrabble on Facebook. But Scrabulous appears undaunted.
  • Once in a long ago, I half-heartedly suggested to Gordon Walton that the way to fix the SWG Correspondents program was to have them be player-elected. We never pursued it; the concern was always that they would feel that they would have the right to dictate policy and development priorities, thus taking away control from the dev team. Today, we see that EVE’s council gets covered in the New York Times. As a curiosity, for now — can the day when equivalent deliberations generate mainstream news be far behind?

Is there such as thing as a casual online world?

 Posted by (Visited 11510 times)  Game talk  Tagged with: , , , , , , , , ,
Apr 092008
 

I’m not sure there is, at least as we understand it. Not at the moment, anyway.

When we speak of “casual” we mean a cluster of things. Sometimes we mean targeting a different demographic, one not excited by the hardcore fantasy-and-sci-fi fictions we concoct. Sometimes we mean shorter play sessions. Sometimes we mean things like not requiring grouping in the worlds, which makes it easier for a less dedicated player to have fun.

More “casual” experiences often have a connotation of being shallow. One thing that is clear, though, is that it doesn’t matter how casual you make an experience, some people will use it in a hardcore manner.  And that means that it must have hidden depths of some sort. A shallow experience simply doesn’t tend to keep people.

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