Just a little meditation here…
Lots of chatter this morning already over a speech given at DICE by Jesse Schell (author of the excellent Art of Game Design) on games Beyond Facebook: How social games terrify traditional game makers but will lead us to gaming everywhere.
I have a long long article brewing on Facebook game snobbery by traditional gamers… and Jesse touched on this in his speech. But he also touched on something that folks like Jane McGonigal have been talking about for a long time: the gameifying of the world.
Where is this going? Schell says that the achievements and incentives that have wired us into playing Facebook games compulsively will soon be built into everything. Your toothbrush, for instance, will give you 10 achievement points for brushing your teeth in the morning, Schell said. Then it will give you more points for brushing for the right amount of time. Then it will give you points for brushing every morning in a week.
You may also get credit for eating your Corn Flakes. If you take the bus to work, your local government will give you 10 achievement points for reducing traffic. You will get credit for walking to work, as your digital shoes will testify. If you kid gets straight A’s on a report card, he or she will get 2000 points. And the Obama administration will give you 5,000 points for being a good parent.
The quote starts someplace that sounds amusing to innocuous, and ends on a note that probably sounds disturbing (“good parent by whose definition?”) to many, particularly to those who are freaked out by the microscandal over Cass Sunstein’s behavioral economics approach to politics.
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