VentureBeat is casting it as a dramatic pivot, but I am not sure it is. IMVU was always a social hangout, and what do people do when they hang out with friends? One of the things is play games.
IMVU adds games
(Visited 6460 times)Sep 212010
VentureBeat is casting it as a dramatic pivot, but I am not sure it is. IMVU was always a social hangout, and what do people do when they hang out with friends? One of the things is play games.
So at this point, I imagine everyone has seen the news about Google finally decloaking off the virtual bow with Lively.
The coverage showed up in both the gaming press, where Google shared a bunch of tidbits that seemed to indicate a PR outreach to the gaming community, and also of course in the tech press, where commenters seemed overall less than impressed, questioning how Lively relates to Google’s avowed purpose of “organizing the world’s information.”
These all come from this interview. They sort of put paid to the notion that a mass market UGC business cannot thrive, I think!
For comparison, Zwinky reported 9.5m registered and 4.6m active back in September.