My AGC talk on Retention and Systems Math

 Posted by (Visited 7645 times)  Game talk  Tagged with: , , ,
Sep 252016
 

slide1Here it is, in all its mathy glory: Gritty Systems Design for Retention.

I barely pulled off getting this one done in time. I knew what I wanted the shape of it to be, largely prompted by some of the design choices I saw in Pokemon Go. But I also knew it would involve an awful lot of spreadsheet work and an awful lot of graphs. And I wanted to make those graphs real, not just sketches, so that people could walk through the math and see how it worked.

So — I had notes, but then worked from 10pm to 3am the night before, and then from 9am to 2pm the day it was supposed to be delivered. I don’t recommend cutting it quite this close (the talk was at 4:45, so I finished with not quite three hours to spare).

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A Poke-roundup

 Posted by (Visited 5470 times)  Game talk  Tagged with: , , ,
Jul 192016
 

My piece on how “AR is an MMO” traveled far and wide this week. Among the appearances:

There’s probably more to come — I was asked about interviews by several outlets this week, and actually said yes to at least one, as I recall.

If you’re looking for more to read from a game-design specific angle, I recommend

Also, you may recall I mentioned that alternate client views is common in MMOs? Well, here’s your global map of where all the Pokemon are. If you can get in — it’s overloading with traffic.

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I really did mean “MMO”

 Posted by (Visited 8751 times)  Game talk  Tagged with: , , ,
Jul 142016
 

A lot of people, as I expected, have focused on the semantics of whether or not “AR is an MMO.” Mostly, they say “well, you really mean ‘it’s like an MMO.'”

It isn’t really “like.” It actually “is.” I think people fall into the trap of thinking that the physical trumps the virtual, but that’s not the case. The virtual trumps the physical, or as Marc Andreessen puts it, software swallows everything.

Think of it this way: the phrase “geotagging” suggests that we are applying a small bit of virtual to the real. But that’s not what is happening at all. What’s actually happening is that we are building a truly massive digital world, and attaching a tiny piece of real to it, via a DB entry with a coordinate.

Currently, there are a zillion databases that hold this sort of data, siloed from one another, but the big project that Google and others have been engaged in for quite some time is to unify them. Amazon’s ASIN is a great example of one such scheme to unify “template IDs” for as many object types as they can. Put another way: the single largest database of “object types” in the world is Amazon’s, and to build it, they basically cloned the existing UPC and ISBN and other such similar databases, plus some, and unified them. They created a metaobject type that became the parent object type, only they own the address space.

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AR is an MMO

 Posted by (Visited 20952 times)  Game talk  Tagged with: , , , ,
Jul 112016
 

pokemongologo

I’ve said this before, but in the wake of the viral success of Pokémon GO, it needs to be said again. Augmented reality is just a virtual world, an MMO, a MUD even, with all of the same design issues, plus a few new ones.

The goggles fallacy

I asked a high-powered Silicon Valley exec about the ethical implications of social VR and AR. Their response was “what ethical implications?”

To some, particularly vets of online worlds of various stripes, this may seem obvious. But most days, it feels like the average person working in social VR, AR, and the like, is ignorant of this. It’s evident in the very large pile of past lessons they are failing to heed in their designs.

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