Almost exactly seven years ago, I gave a keynote at the virtual worlds-themed Worlds in Motion Summit at GDC. I was supposed to talk about why games people should care about virtual worlds. But I just couldn’t warm to the topic.
I was in the midst of wrestling with Metaplace, which was the culmination of ten years of dreaming about the potential of virtual spaces. We were trying to put into practice the ideals embodied in things like the Declaration of the Rights of Avatars, the loftiness of hopes for general empowerment thanks to the newly interactive Web. But at the same time, I was watching tens of millions of venture capital dollars flow into kids’ worlds, virtual worlds about McDonalds and by teddy bear companies and tied in to bad reality TV shows and more.
So I took my qualms to the stage.