For the last few months I have been advising a company called ToyTalk, founded by a bunch of super-smart Pixar vets. Right now I am in an interesting and lucky place, where I can pick and choose what to engage with, and what caught my eye about ToyTalk was what they were trying to do.
In short, they are trying to use voice as a primary means of interaction. With toys, games, entertainment in general. It’s very forward looking — think “what if your plushie had Siri!” It’s also very hard.
Well, their first product has come to fruition and is on the App Store now, and FastCompany just wrote this article “Pixar Vets Unveil A Genre-Busting iPad Talk Show That Talks Back.”
This is The Winston Show, and it’s a vaguely muppety kids app featuring goofy characters that talk, branching stories, photo booths, quizzes, etc — and it’s designed for your six year old to yell at it. Seriously. Winston and crew will understand what the kid says (well, some amount of it anyway!) and answer in ways that are contextualized.
