AR is an MMO

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Jul 112016
 

pokemongologo

I’ve said this before, but in the wake of the viral success of Pokémon GO, it needs to be said again. Augmented reality is just a virtual world, an MMO, a MUD even, with all of the same design issues, plus a few new ones.

The goggles fallacy

I asked a high-powered Silicon Valley exec about the ethical implications of social VR and AR. Their response was “what ethical implications?”

To some, particularly vets of online worlds of various stripes, this may seem obvious. But most days, it feels like the average person working in social VR, AR, and the like, is ignorant of this. It’s evident in the very large pile of past lessons they are failing to heed in their designs.

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Musings on the Oculus sale

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Mar 252014
 

four-square-1Rendering was never the point.

Oh, it’s hard. But it’s rapidly becoming commodity hardware. That was in fact the basic premise of the Oculus Rift: that the mass market commodity solution for a very old dream was finally approaching a price point where it made sense. The patents were expiring; the panels were cheap and getting better by the month. The rest was plumbing. Hard plumbing, the sort that calls for a Carmack, maybe, but plumbing.

Rendering is the dream of a game industry desperately searching for a new immersion, another step in the ongoing escalation of immersion that has served as the economic engine of ongoing hardware replacement, the false god of “games getting better.” It was an out: the plucky indie that bucked the big consoles but still gave us the AAA. It was supposed to enable “art.”

But rendering was never the point.

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Speaking at Casual Connect

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Jul 192011
 

I’m speaking at Casual Connect tomorrow at 11:30, in the Recital Hall. Topic:

Ten Lessons from Game Design for Games-As-Service

Designers design inside of contexts: the business model, the distribution channel, the platform, the intended audience. Sometimes, these change, and the change profoundly affects how we create games that players like to play and pay for. Few changes have been as profound as the move from games as fire-and-forget products to services played for months if not years. Raph Koster, VP of Creative Design at Playdom, has been working exclusively in games-as-services for over fifteen years, and in this talk he’ll present to you the top ten lessons you need to learn for this environment: What does “service” really mean? What mechanics always work? Why and how do you measure things differently? And what, in the end, makes the games fundamentally different?

I’m only at the conference for one brief day — fly up in the morning, and back in the evening. As usual, I will have slides posted up here after the talk.

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Marketing

 Posted by (Visited 23634 times)  Game talk  Tagged with: , , , ,
Jun 302011
 

Warning: giant (4700 word) post on basic marketing principles, prompted by some recent discussion on a forum about what makes for a well-retaining game.

A lot of folks, especially in social, seem to use the word “retention” when they should think “conversion.” I tend to think of this as an emotional journey.

You can think of this sequence as going something like this:

  1. Sampling
  2. Converting
  3. Retaining
  4. Re-engaging

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The world, virtual

 Posted by (Visited 22081 times)  Game talk  Tagged with: , , ,
Jan 072011
 

Lately it has been hard for me not to see recent trends ranging from gamification to the increasing prevalence of robots in the household as a sign of the way the real world is starting to imitate a virtual world.

  • We’re adding friends lists via well, everything
  • And bots via robots
  • and reputations via LinkedIn
  • and auction houses via eBay
  • and secure trade via Craigslist
  • and profiles via Facebook
  • and virtual currency with Facebook Credits
  • and quests via serious games
  • and points for meaningless grinding via gamification
  • and strategy guides via Quora
  • and guild chat via status updates
  • And stats to ourselves via ‘quantified self’ approaches
  • And classes and skills via the march of specialization in job roles

Now, you may say that all of these are things that existed before. Yes, and we then built adapted versions of them for the virtual world that accommodated the fact that they were being simulated in a virtual space. And now those adaptations are being ported back to meatspace. We could call these three stages of development:

  1. real world, inhabited by people
  2. virtual world, inhabited by users
  3. wold virtual inhabited by userplayers

Take a look at Leigh Alexander’s hilarious and spot-on critique of Foursquare:

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