Metaplace funding, name change, invite-only beta

 Posted by (Visited 12785 times)  Gamemaking  Tagged with: , ,
Oct 222008
 

Today we announced that Areae is no more — there’s just Metaplace. Easier to spell and say. 🙂 And also that we closed a Series B funding round, with Marc Andreessen and Ben Horowitz joining the funders. And that we are now into invite-only beta — there are invite keys on TechCrunch and GigaOM right now, and there will be more scattered about soon.

The beta site is up now too, with a link to the press release. Some press coverage thus far (I’ll just keep adding links at the bottom as more come in):

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AGDC08: Measuring & Metrics

 Posted by (Visited 8236 times)  Game talk  Tagged with: , , , ,
Sep 152008
 

Measuring & Metrics: the Online Gaming Audience, Edward Hunter, Comscore

(these are just rough notes, not a liveblog transcript).

Gamers used to be 18-24 males, now there are online gamers in every demographic. Exponential increase in spend for advertising to reach the gamer. 9 out of ten calls to ComScore are about ads.

Metrics asked for:
– reach and frequency
– genre prefs by demographic
– market size
– demographics: ideal targets for a game
– exposure targets — how many did you reach, what is the kind & level of engagement? What actions do they take? (Do they interact with the ad or just see it there but focus more on the game?)
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